Now Installing Sav OS...
Messiness, ADHD, documenting over creating and leveraging an AI brain
Since as early as I could remember, my life has felt frantic.
This then that. That then this.
Every 6/12 months, something new. Not always brand new, some recycling and pivoting back to. But constant change nevertheless.
New fling, partner, lover
New school, town, state
New creative endeavour
New hobby, skill, obsession
New job, employer, career path
New addiction, mindset, transformation
But every single time returning back to the same brain. The same unorganised, energetic thing that I was partly born with (I say partly because we all have the power to rewire and override the faulty systems we were born with).
Over the last few weeks, I have been sharing my attempts to tidy up that mess.
Talking about who we are when everything is stripped away and the identity problem I had been avoiding (and now facing)… then rejoicing at the new content idea being executed and the immediate fallout from how it had made me feel.
It’s been a journey (and it’s only April 😩)!
Underneath it all, the same fundamental problem was there all along.
The problem that I have been facing was not necessarily just one problem. It was one problem with three parts.
It took a body-doubling session with my fellow ADHDAF creative friend Dan on a Saturday night when I was left to stare at a screen until I did something of value to properly see this.
Lemme explain…
Problem 1 — Identity
This one, I believe, I have gone over ad nauseam, so I won’t harp on.
For those new to my writing, I’ll give you the TLDR.
I am a rapper, podcaster, trainee Stoic, mental health advocate, content tinkerer, gratitude guru, MMA enthusiast and work as a full-time sales agent.
I have been fighting so hard for so long for all of this to make sense.
How do I make rap content and talk about Stoicism?
How do I make MMA content but let them know that I rap?
How do I share the ups and downs of wild mental health and proclaim to understand the healing powers of gratitude?
A frustrating conundrum that has led to a lot of starting and stopping.
Trying to make things make sense would inevitably lead to attempts to make things neat, which would in turn lead to trying to make things perfect, which would, of course, lead them to not exist.
Start. Stop. Start. Stop. Start. Stop etc etc…
The Solution:
Don’t overthink it, put it all in one place and let the market decide what you are.
I am the niche, the niche is me.
Problem 2 — Content
Every time I get on a roll, I trip and fall, and this is usually the reason why.
Not because I don’t know how to make content, in fact, I have gotten really good at making content. Maybe even too good… 🤔
What I mean is, making content has become second nature to me.
Something I had to drag myself to do, and that seemed impossible to show up and produce, is now as natural to me as watching Parra get my hopes up and then crush them in the same week.
I make content—I’m that guy!
But the problem is not making any content; the problem is knowing what content to make.
Every time I would get on a roll talking about something, creating consistently and building some momentum, I would inevitably feel the pull to talk about other stuff.
Then I would ponder on how to do it perfectly…
Then I would freeze…
Then pivot…
And start again.
I have a billion examples. But here are a few of the more recent and more memorable ones.
2020-2022: Making ASX/trading content, sharing my journey as a self-employed full-time ASX trader. Gained a large following on Twitter and started doing numbers on YouTube. I wanted to talk about my new love for gratitude and self-improvement. I overthought it, stalled, then stopped altogether.
2024: Making lots of MMA content on a content page, as well as interviewing professional fighters on my podcast and getting invited to do content at fight events—momentum building. Wanted to be known as a rapper first, not an MMA content guy, so I overthought it until I stopped and pivoted.
2025: Leading up to the release of my CHAMP CAMP EP last year, I was really getting on a roll. Shipping daily DIY indie rapper content and showcasing my music and creative process. I was regaining my identity as a rapper, but when the EP was released, and I wanted to talk about Stoicism, it felt weird and forced, and I second-guessed myself until I stopped creating entirely.
The Solution:
Something Isaac John (founder of YKTR) says a lot is to document the journey.
It’s a position that personal-brand/marketing kingpin Gary V has riffed on for years, and one that Alex Hormozi has turbocharged.
No more trying to create content.
Don’t try to be an authority, document the journey and simply show it as it happens.
Less thinking, less editing, more reps, more connections.
Problem 3 — Systems
Systems, structure, planning, scheduling.
These words are to me as kryptonite is to Superman, or winning a game of footy is to Parramatta.
They just don’t go together.
I have tried countless times to find something that made sense to me… whiteboards, Google Docs, post-it notes, journaling, lists, Notion, Apple Notes app, habit trackers.
They would all work for a week, but then life would happen, or an idea would hit me when I wasn’t near my primary tool. The idea would go down in a notepad and never get transferred to Notion or vice versa.
Until you get to the point (which is where I am now) where you have every thought you’ve ever had sprinkled across every corner of my apartment/the internet.
Maaan, what to do!!? 🤪
If only we were living through a technological revolution where a man could conceptualise any system or idea possible and create it with a few simple sentences…
Ah huh! I know what I’ll do… I’ll turn to the large video storage education/entertainment centre to seek guidance.
I opened up YouTube, and this video popped right up on my feed… God bless you, algorithm!
The Solution
In the above video, Jeff Su breaks down exactly how to use Claude Cowork to automate workflows and essentially build a second brain that remembers everything relevant to your life and work and learns from itself to make tasks more manageable and output more consistent.
This is the solution. This is the centrepiece of a messy life.
A place to organise the chaos!
So, after watching it a handful of times, I opened up Claude and began tapping away.
After going back and forth with chat and co-work, we were able to flesh out the idea, build the guardrails and create a place for my brain to call home.
I now have Sav OS installed.
Somewhere to come back to every day/week to recalibrate and get my bearings. This is not the work, this is not the act of creating, but it was a pivotal first step to lay the foundation so that I can finally build the way I have always wanted to…
Chaotic. Consistent. Honest.
Problems will come and go, the planet will continue to rotate, and life will keep chugging whether we show up or not.
No one really cares what you do.
They care how you do it.
This is the very small first step, but I finally feel the how is starting to make sense—like I have some control over it, like I have some say in what it looks like.
That’s it from me this week, champs!
With gratitude,
SAV
Every week I show up here and document the real version of building something—the mess, the pivots, the small wins and the moments it finally starts to click.
Subscribe below to join me.
LESGO CHAMP!