Dear Creator: Once Your identity Is Locked In, Making Content Becomes Easy (I Hope)
Three years on from writing about being a niche of one—and I'm still having the same conversation
Three years ago, I wrote a newsletter about being a niche of one.
If you been rocking with me for a while, you may have read it… if not, you can watch the podcast episode I did on it here.
Basically, I was talking about how trying to write like every other creator on X was killing my output and my confidence. About how my story—weird, turbulent, real—was my greatest weapon and how I wasn’t using it to my advantage.
I believed I was right then. I still believe it to be true now.
Now, some of you may recall that I was talking about this idea only a couple of weeks ago—if you missed that one, you can read it here:
So why am I still having the same conversation with myself?
Why is this so hard to really get right?
The truth is, I am moving forward (slowly, but surely).
I’ve shipped a newsletter every Sunday for the first 3.5 months of the year without missing. I branched out and started creating the CHAMP CAMP content with a carousel system to bring my newsletters and ideas to IG. The podcast has been repositioned, and I am still writing raps.
The gears are turning. The jigsaw pieces are falling into place.
From the outside, it probably looks like things are moving. I’m productive, things are getting built, I’m doing “the thing” etc etc…
And it is. They are. I am.
But something has been quietly stalling underneath all of it.
My content output has stagnated since I posted about the CHAMP CAMP—and when I sat with why, the answer was uncomfortable.
I don’t always know who is supposed to be showing up.
Is it Savilian — the rapper with war stories and a body of music that still makes me feel like me?
Is it CHAMP CAMP — the stoicism and mindset platform I’ve been building and genuinely believe in?
Is it Sav — the ADHD creative journeyman just documenting his life in real time?
One man. Three lanes.
And when life gets hard (like it has recently), I feel completely paralysed trying to figure out which road to take.
So I do what most people do when they’re confused.
I stall. I second-guess. I overthink the positioning instead of just creating.
I spose the lack of mental capacity over the last month hasn’t helped.
But a moment that really didn’t do me any favours came a couple of weeks back, when a mentor figure and someone whose opinion I really respect said something that was gratifying and also completely derailing.
He told me that my music is good. That the CHAMP CAMP EP is still worth talking about and marketing. That I should be putting out more content around it.
He said, ‘man know one knows it exists, you haven’t told anyone’.
And he’s right.
Although this comment was nice to hear, it probably left me more confused than anything. Feeling like I was getting some momentum going with CHAMP CAMP, only to realise that Savilian still needs me.
Confusing amirite!!?
In my head, I’d been trying to separate the lanes. Rap over here. Stoicism over there. Give people clarity, give them context. Neat little boxes for a messy human life.
But that’s the problem… I’m not neat, my life is not easy.
My brain certainly is not orderly.
What if the things I keep trying to organise and separate are actually supposed to be one thing?
What if the niche, me, is supposed to be just that…
Me.
Identity is still holding me back.
But I am everything I need to do and everything I will ever need to talk about. My stories, my experiences, my journey are not replicable.
Getting clear on the why is the key.
Because the rap, the stoicism, the ADHD, the journeyman life—none of those are separate things. They’re all just chapters of the same story. My story.
Savilian writes about the life.
CHAMP CAMP is the philosophy behind how I live it.
Sav is just the guy doing both, in public, imperfectly, every single week.
Maybe the through-line was never the platform or the content pillar.
It was just me—documenting the craziness of my brain and life instead of performing a version of it.
I don’t have this figured out. Nowhere near.
I’m very much still in the middle of it, grinding through and trying to solve the problems that my brain presents.
But I’m done waiting until the lanes are clean before I create. The lanes might never be clean. And the audience I’m trying to reach doesn’t need clean lanes—they need an honest person showing up consistently and telling the truth.
I need to unshackle myself from needing to be a creator, and just start creating!
So that’s what I’m going to keep doing.
If you’re out there wrestling with the same thing—too many ideas, too many versions of yourself, not sure which one to lead with—just know you’re not alone.
Pick the one that’s most true. Lead with that. Build from there.
That’s it from me this week, thanks for tuning in.
LESGO CHAMP!
SAV
Every week I show up here and tell the truth about what it actually looks like to build something from scratch—the music, mindset and mess in between.
No performance. Just that real shit… that champ shit.
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